The short film, produced by AT MEDIA S.r.l., tells the story of Marta, a twenty-year-old from Turin who returns to Fubine Monferrato, her family’s ancestral village, to study for a university exam while reconnecting with her roots.
Initially detached, she accidentally meets Giada, a childhood friend who grew up there. Giada guides Marta in discovering the naturalistic and cultural heritage of Monferrato: from the infernots (underground cellars) to the Romanesque churches and the local community’s environmental sustainability initiatives.
Thanks to her meeting with Giada and Carlo, a young beekeeper involved in an environmental monitoring project, Marta undergoes a transformative experience that prompts her to reconsider her lifestyle.

This content, filmed in 360° technology, offers an immersion in the scenery and the traditions of the UNESCO “Vineyard Landscapes of Langhe-Roero and Monferrato” World Heritage Site evoking a deep message on environment, memory and future.

On Wednesday November the 5th 2025 has been awarded as BEST VR FILM at the Barcelona Planet Film Festival

360° video technology and the opportunities offered by VR innovation are perfect tools for the promotion of issues of fundamental importance such as environmental sustainability. A new, engaging and immersive avenue capable of fusing experience and content in an exciting way.

This innovative approach to audiovisual content allows the audience to become completely and literally immersed in the narrative, making the viewer both an observer and an active protagonist at the same time.

The adoption of innovative solutions with this degree of engagement, in addition to providing a significant boost to the digital transition, opens a new chapter in the communication of sensitive issues, environmental and social above all, which today represent the greatest challenges of our society.

Project funded by PNRR grant – Ecological Transition Cultural and Creative Bodies.

The project, which was directed and coordinated by Lucio Laugelli and edited by Errico d’Andrea, involved a truly heterogeneous team. In addition to what are the key roles in classic film productions, in this case, the activities of professional figures specialized in the VR world and known nationally and internationally for their innovative projects based on new technologies were fundamental: we are talking about the technical team of AT Media and the experience expert Alberto Viarengo.

For any further information about the short film and the project you can contact us at the official email.